The highway presents an interesting study of American roadside advertising. There are signs that turn like windmills; startling signs that resemble crashed airplanes; signs with glass lettering which blaze forth at night when automobile headlight beams strike them; flashing neon signs; signs painted with professional touch; signs crudely lettered and misspelled…. They extol the virtues of ice creams, shoe creams, cold creams;…
- from the original Florida Guide

My parents didn’t want to move to Florida, but they turned sixty and that’s the law.
- Jerry Seinfeld

Download the original 1939 guideĀ here.